Commercial and Marketing Strategy

We offer extensive support to companies looking to grow their business and improve their position in the UK market.

Equally, at home working on a merger, acquisition, new investment or business turnaround as we are building a winning marketing plan, our team offer the breadth of expertise to help optimise your business performance. Working on projects as diverse as sourcing co-packers, developing digital propositions and launching into new markets, we deliver practical insight and assistance.

With over 60 years’ combined FMCG experience, there are few business issues we haven’t helped successfully solve. Using the latest category analysis techniques alongside our proprietary tools and a network of contacts, we can help you crack your business issues and move forward.

Market Research

Numerous multinational food and drink companies, suppliers and potential investors choose us to help them understand their trade channels and consumers better.

With career backgrounds in retailing, food manufacturing and consulting, nobody else has our unique understanding of both trade and consumer behaviour in grocery.

With our extensive experience of both quantitative or qualitative techniques, we design the most robust methodology for your requirements to get you the specific answers you need. All projects are delivered in line with the Market Research Society Code of Conduct

Whether its market testing a new flavour, understanding supermarket buyer behaviour, looking for consumer input into your new packaging or re-segmenting a category, we go beyond the brief to deliverable actionable insight.


HRA support both international brands and businesses looking to enter the UK market as well as UK companies looking to export overseas. We can help at all stages of the export process – from deciding on which channels and stores you want to target and how to get your products to market, selecting which of your products would appeal best to an international audience, right through to helping you with your in-country marketing.

Over the years we have developed an extensive network of international agents, importers and distributors. Through getting to know your business, we can advise you on which of these agencies is the best partner for you. It’s important to secure the correct partnerships right from the outset as signing a contract with a distributor who doesn’t understand your business will ultimately be a waste of your time, energy and money.

Because we work on both UK imports and exports, we have both in-depth knowledge and practical experience of how to succeed, are sensitive to cross-cultural issues and pride ourselves on our knowledge of the global food and drink industry.