Udi’s are now one the UK’s leading free-from brands after their launch in 2013. Before entering the UK market, they needed a strategy on which products to select and how they should be priced.
Prior to the launch we conducted an extensive quantitative research project to enable us to recommend the most effective market entry strategy, pricing, promotions and approach.
- – Large-scale research study
- – In-store intercept interviews
- – Online survey
- – Targeted plan of action
The range was successfully launched in Tesco and we were subsequently invited to expand our research into new areas.