Raisio are Finland’s market leading cereal company. They were looking to bring their instant oatmeal products to the UK market but needed advice to help them decide which of their flavours would appeal most to the UK audience.
We conducted some taste tests with over 100 UK gluten-free consumers in order to determine which of the two flavours (maple syrup or cinnamon) consumers prefer. We also compared their products with the same flavours from a leading competitor.
- Participant recruitment
- Quantitative research
- Online survey
- Statistical analysis
- Specific recommendations
The results of the research highlighted one clear winner which was consequently chosen as the product to launch.