Highland Spring

www.highlandspring.com

Challenge:

Highland Spring is the best selling water brand in the UK. They wanted assistance with sales forecasts for 2015/16 and advice on improving sales growth.

Strategy:

We conducted an in-depth analysis into the bottled water category as well as Highland Spring sales for each of their top 7 accounts.

• – Intricate quantitative analysis
• – Financial Modeling
• – Interviews with account managers
• – Competitor analysis
• – Concise results summary
• – Tailored recommendations

Results:

Recommendations have been implemented in a new 2015 strategy and strong brand growth is being evidenced.