“The lifecycle report has been very useful in stimulating thinking for the strategic review.” – Ian Bretman, Executive Vice Chair.
Fairtrade International is the global organisation responsible for the Fairtrade movement. They wanted to predict the lifecycle of the Fairtrade mark across a number of international markets.
We undertook a research project examining sales data as well as retailer and license holder attitudes to Fairtrade.
The recommendations resulting from our study were accepted by the International Fairtrade Council, which led to the start of several commercially-viable projects.
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