“The lifecycle report has been very useful in stimulating thinking for the strategic review.” – Ian Bretman, Executive Vice Chair.
Fairtrade International is the global organisation responsible for the Fairtrade movement. They wanted to predict the lifecycle of the Fairtrade mark across a number of international markets.
We undertook a research project examining sales data as well as retailer and license holder attitudes to Fairtrade.
The recommendations resulting from our study were accepted by the International Fairtrade Council, which led to the start of several commercially-viable projects.
© 2018 HRA Food & Drink. | Site designed & built by luketom.com
Hamish Renton Associates
Telephone: 01803 203387
Registered as a Limited Company number7654941 in England & Wales.
VAT registration numberGB 113 8468 16