Chia Bia is the largest supplier of chia products in Ireland. Their range includes both whole and milled seed mixes as well as biscuits and bars. Despite gaining major retail listings in several countries, the UK remained a difficult target for Chia Bia to crack.
We devised a market entry strategy for the brand through researching competitors and provided them with a detailed 3-year sales forecast.
- Desk research
- Market entry strategy
- 3-year sales forecast
- Distributor sourcing
- Considered recommendations
Using these pieces of collateral, we attracted one of the largest, most successful distributors in the UK for the brand and UK sales have begun significantly ramping up.