HRA was approached to deliver real consumer insight into a declining category for our major customer. Hamish’s knowledge and experience made it clear he was the “go to guy” to deliver the step change required on this project. His in-depth knowledge and tailored approach to deliver the project on time through focus panel groups and in-depth store manager interviews was crucial to understand the consumer behaviour at the point of purchase. HRA delivered a great piece of work both qualitative and quantitative. The conclusions Hamish and the team at HRA came to coupled with the recommendations were clear, concise and delivered a strategic plan for the customer to re-shape the category and innovation in the future. I really enjoyed working with the team at HRA would 100% recommend HRA and hope to work with them again soon.
Michael Joyles
Chief Commercial Officer
Avalon Produce Limited