A Guide to UK and EU Free From Labelling 2016

Our Guide to UK and EU Free From Labelling.

A succinct 20 page guide to the current labelling environment for Free From products. Offering information covering the UK and Europe, this is a handy and effective guide to the current regulatory context of Gluten Free and Lactose Free. Priced at just £99.

Produced by independent specialists
  • At HRA we have over 14 years Free From experience
  • We are founding partners of the annual Free From Expo
  • We have 60 years’ experience in FMCG - our specialist areas are branding and marketing, supply chain and distribution, consulting and research
‘No one understands the UK and EU Free From market as much as they do and they are exceptionally well connected – this is important in the Free From industry’ Kati Masikkavita, Brand Manager, Provena

Who This Report Is For

This report is designed for those in and those thinking of entering the UK Free-From market. A must-by for:
  • Start-up Free From brands
  • Existing brands considering entering the market
  • Existing Free From brands wanting clear and concise information regarding labelling compliance
  • Brands looking to branch out and enter new international markets
  • Design agencies/Copywriters
  • Technical managers
  • Anyone with an interest in the legal compliance issues of Free From
What You Will Discover
  • Common Free From terminology
  • A concise and easily accessible guide to complex international compliance stipulation
  • UK and European regulations on Free From labelling
  • Minimum Gluten Free levels
  • Visual regulations
  • Allergen reporting
  • Medical claim implications
  • Compliance of non-packaged foods
  • How regulations vary between the UK, EU and Internationally
  • Common consumer perceptions
  • Labelling of naturally Gluten Free foods
How The Report Equips You To Succeed
  • Helps you understand how to design the most attractive yet compliant labels
  • Understand ‘Low Gluten’ versus Gluten Free and how labelling reflects this
  • Helps with advertising campaigns and marketing
  • Assists with international trade and exporting
  • Helps you understand how to label products which are naturally Gluten free
How The Report Helps You Avoid Failure
  • Helps you avoid trading standards/compliance lawsuits
  • Avoid overclaim and contentious pack copy
  • Avoid competitors stealing sales
  • Avoid export issues
  • Saves time understanding regulations using our summary
  • Minimises the effect of regulations on product packaging design

Can you risk NOT having……

…… A complete yet concise guide to labelling regulations in the Free From industry, a key to avoiding compliance concerns and trading successfully.

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