Calling all cracker eaters! – Do you buy crackers at least once every 2-3 months? – Are you 30+ years old? – Are you interested…
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All posts by Kim Collins
We’re running a series of focus groups this July to understand how and why people make particular choices when grocery shopping. Through these sessions we’re…
Most Food and Drink managers don’t need telling that the uses of market research are far reaching – from helping launch a particular product, answer…
It’s a well-known principle that all products have a lifecycle, and the same goes for grocery categories. Even the most successful brands will stagnate if…
It’s a fact that even with the most well-thought-out branding and marketing, if the taste of a product isn’t good, consumers simply won’t buy it…
With a failure rate in the US for new Grocery products of over 80% which rises to almost 90% if launched by a small business,…
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Many, many people in many, many professions are asking the exact same question, Chris. At least we are united in th… twitter.com/i/web/status/1…
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2 @Onnit 15lb steel clubs arrived today while I was out. Delivery guy couldn’t carry them, apparently. My Black Fri… twitter.com/i/web/status/1…
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We’re looking for some participants to take part in a cracker taste tests. As well as some free crackers you’ll get… twitter.com/i/web/status/1…
