"Great creative, strategic and tactical thinking. A great deal of knowledge and experience across Free From Retail and Food Manufacturing."− Phil Ponsford, Head of Marketing, Arla
"Not afraid to tackle difficult (Free From) projects...likeable and a breadth of experience at senior level."− Keith Hallam, Controller, Müller
"Clearly understood the brief and provided a great report...ability to summarise, what appeared to us as a very complex issue, was excellent."− Julie Plant, CEO, Emmi UK
"HRA established our successful UK market entry strategy. They supported us with strong category analysis & market intelligence. They are quick, knowledgeable and responsive – the ‘go to’ people in health, whole foods, organic and Free From."− Paul Visser, MD, Paul's Quinoa
"The lifecycle report has been very useful in stimulating thinking for the strategic review"− Ian Bretman, Executive Vice Chair of the Board, Fairtrade Foundation
"HRA's in-depth knowledge and tailored approach to deliver the project on time through focus panel groups and in-depth store manager interviews was crucial to understand the consumer behaviour at the point of purchase."− Michael Joyles, Chief Commercial Officer, Avalon Produce
What we do
We are a focused team of seasoned professionals and for six years we’ve worked with international food and drink clients on a range of challenging and confidential projects. We have a growing reputation as an emerging leader in marketing, commercial consultancy and research in the global food industry.
We specialise in food, drink and nutrition – these are complex FMCG markets with interlinked supply chains where deep shopper understanding and knowledge of category dynamics is key. We have a solid expertise in key commercial disciplines – vital to real world problems which so often require an integrated and flexible approach.
Commercial and Marketing Strategy
Having worked client-side, we understand the blood, sweat and tears involved in launching brands, growing market share and successfully turning round a business. With experience in mergers and acquisitions, as well as in shopper activation and building commercial partnerships, we can help in all areas of commercial and marketing strategy.
With over 50 years’ FMCG exporting experience on the team and a large domestic and international network of trusted agents and distributors, HRA have the practical knowledge to help you export successfully.